is it better to have a professional vibrant looking website or a plain and basic looking site when trying to attract sellers/buyers for your wholesaling business? since alot of people prefer handwritten bandit signs ...

Using Google Maps, Google Earth or any other version or combination of versions of free software out there, how can someone create a professional-looking site map to be used as a marketing exhibit showing a site:
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      I need to build sites for my larger vacation rental properties.  Anyone have a company they'd recommend that does a good job at this?  Or a template/websuite builder GUI they would recommend?  There was a time ...