Direct Mail has not worked for me. It is a channel (medium) that is too easy to learn (get a list & mail to that list consistently). It "seems" to work if you have the marketing budget, list, and ability to mail h...

I'm a gun owner and I own "that" rifle and "those" magazines, but the Sandy Hook incident has changed my mind. It's not just guns, but guns are part of the picture and such needs to be addressed. I had teachers that h...