@Mark NavarreteA good read on evaluating a market, or searching for the optimum market, is Emerging Real Estate Markets by David Lindahl.

I use 8% for evaluation purposes or 1 turnover per year, For those landlords that used 2% and aren't collecting rents for 6 months they have to collect rent for 300 months before turnover. 6/300=.02 or 2%. 

You are evaluating what income it will produce if it was a straight investment.

You should evaluate not only their responses about your basic questions like fees, maintenance, evictions, renewals, etc, but how they respond.

Sure enough, I stumbled upon Rich Dad, Poor Dad and Kiyoski’s book truly made me re-evaluate my life and where I was headed.

I'll see how this goes next summer and re-evaluate then.I have secured cleaning help for the short term and will continue to vet companies for a longer-term vacation rental cleaning relationship.

How does one evaluate a city or neighborhood they want to potentially buy in?

He stressed using the same way of evaluating and using subject area Team members that seem truthful including that City's building officials that can tell you what to expect and local realtors willing to give you current growth issues as well as the pricing levels.You want to purchase in "hot areas" and in the U.S.A.. 

What else do I need to look at to do a good evaluation of my options?

If this message resonates with you, I encourage you to take a high level, holistic evaluation of what you’re doing…Is a foundational shift required for you to take things to the next level?