The STR has higher expenses than LTR, so this is no where near as much cash flow as getting $15K/month for an LTR but it is significant positive cash flow.I suspect the rent as a LTR will be between $5.5K and $6K per month but we have done a rent survey yet in part because I am anticipating the LTR rent may fall due to the increased supply of LTR units. 

Increase income and cut expenses?

Since i bought it last year, the market has gone up about 13% which put my property below 80% LTV. i just pulled a HELOC out of it in hopes of using it to pay off my debt to increase my FICO.

You will want a landlord dwelling fire policy and an umbrella policy to increase your liability!

Look for deals that need physical improvements that will allow you to increase rents and occupancy.

In order to increase my savings aside from my day job, I decided to become certified to be a Public notary to witness mortgage signings.

All you accomplish with an advertising magnet is increasing your auto insurance rates.

For long time landlords with long term tenants, there's a tendency not to increase rents consistently, especially in areas where the rents had risen sharply.

Increase the rent on the new lease for you having to work around their instability.

I would ask for a  credit of 1000  towards   actual other  costs you are incurring and  then have the  taxes pro rated  as normal ly would occur if this isn't an option - get 1K credit  and don't  increase price