The downside is letting emotions get in the way of business.

Take emotion out of it, it is a business.

We should sue her for emotional distress. 

while I get that thought process but sometimes thing happen out of EVERYONES control.. so at the end of the day all the folks on BP talk about taking emotion out of it.. 

The thing is people vote with emotions, and lawmakers govern towards those emotions.

Investors are also less emotionally invested in a property, and know exactly what they want.  

Forget all the emotions and the noise around the buyer and their plans. 

I think the ones driving up prices is actually homeowners who gets so emotionally attach with a property that they are willing to bid up way over the asking price.

Never let a tenant negotiate the rent based on their emotions. 

All those answers are truthful, but they trigger different emotional responses.For example, instead of saying "virtual assistant", just say "my administrative assistant researches and finds phone numbers for a small list of properties in good locations".