Learn the art of finding cheap/free leads, then the art of skip tracing/cold calling/rvm, using an organization tool to keep track of leads, get a contractor on your team and you will be fine. 

However I think it is a little overblown in the media.

Look at their FB account and other social media can be very VERY useful.

I started out in the healthcare field and switched to the media field six years ago ( a lot less stress).  

As are not knowing anyone goes, be social, attend a lot of event, and build your social media following with those contacts.

just beware the crooks who hang out on FB and other social media even BP .. if someone gives you rates and terms that are way below others and tell you your qualified just send me some perosnal information and 500.00 bucks run from those they are phony Nigerian prince scammers that have infected the private money lending world.. they will have websites etc..

@Brett LeeIt's another example of the media taking something small and isolated and making it sound like it's widespread, in order to gain clicks.

I’m currently using RealAgent.Works for leads and social media post which lead to landing pages.

If it's a larger organization, feel free to inquire about their different staff qualifications.2.

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