This benefit would obviously be reflected in how much you pay every month; but I don't think this would be as scary as it initially sounds because of the ability to have full time staff taking care of your communities.I'm going to pause here because I really want your thoughts and feedback.

As you are considering this, or any other similar deal, how do you discount the potential up-side to reflect the dramatic potential down-side?

Our metal roof is the color bone white and has a high solar reflectivity rating to help keep the attic cooler and reduce our cooling loads.  

That is a lot of money (even in So Cal or San Fransisco) that would reflect hard work.  

PRICE | CONDITION | LOCATION Your price must reflect the condition and location in order to compete with any active competition.

I've updated my post to reflect that. 

Adwords is the way to go, not Express.Daniel Johnson The lack of performance is a reflection of your optimization, and sales funnel (website, forms, response time, sales), not Adwords.

Zillow may be going back an entire year on your comps, which isn't an accurate reflection of our current market.

I use this bank for my day job where I am an 1099 contractor so the accounts I have there reflect an LLC.  

Oh and you are correct - the reductions reflect the value of the house at the time of purchase (a no-utilities on bank foreclosure with ratty yard and zero appeal and prior owner theft and vandalism).