Could be more difficult to cash flow as an investment property once you move out (if not renting out by the room)More affected by a vacancy (if not rented out by the room)More labor intensive if you rent out by the room.Not able to apply rental to increase buying powerMFR ProsPrivacy/separation from your tenantsStill have the ability to rent out rooms in your unit for extra incomeLess affected by vacanciesAbility to apply rental income to your income thus allowing you to increase your purchasing powerAbility to scale fasterMFR ConsMore expensiveCan be difficult to live rent free in high cost of living marketsCan be more difficult to sell (but not always and/or if priced correctly)Lending rules change when purchasing multiple units

Not to mention you can both cash in on appreciation and loan paydown.If you really wanted to scale, you could do this each year.

This has the best economy of scale and you can still get an FHA loan with low money down.

Doesn't make sense if you have a few properties and they get rented fast but once someone scales and they have say 10 empty units all across town it can get costly to have someone go check on them weekly.

(https://www.housingwire.com/ar...) were the big shops that were too busy building up massive pools and throwing money at scaling to notice the rapid transformation of the market and vertical rates - the smaller nimble shops with smaller balance sheets that were constantly in the secondary market were able to pivot much quicker.For the same reason that Zillow, OpenDoor failed, at the end of the day residential housing is still an local market and an "exception-based" business, lots of factors make it easier for leaner shops to compete.I also think when it comes to attracting talent, its hard to get people who are used to agency (QM) loans to expand and do DSCR - its a lot more work! 

Google Adwords - Expensive but you can start small and scale up.

My plan is to start out by getting my real estate license, doing our first flip, and using that money to invest in our first BRRRR property in order to scale our business from there.

I also have ambitions to scale my investments toward large apartment buildings and probably toward leading/deal management roles in syndications as well.

Biggest things that helped me scale is systems, assistants, touch plan and focusing on a few lead sources.

Automate it fully.As far as marketing, make sure you have an intake form on your site, build your credibility, work on your back end systems and processes and make sure you're ready to scale.