Someone with whom you've directly worked with or heard is a rockstar in the area.

Auction.com (https://www.auction.com/lp/learn-more/) gives information directly on their website.

I'm sure that I'm missing something and I would love to hear from anybody that's willing to shed some light on this for me!

Meaning we don't compete against each other directly, so there is no real market force that would make them act differently due to some competition environment. 

Then you can take action in a specific direction. 

I have done some direct mail, but it seems to be pretty ineffective to me, it is much easier building clients organically by networking with people in your real life, joining meet up groups, and just talking to everyone about what you are doing.

@James SyedI worked with the VP & Branch Manager of the Rock Hill location, and he directed me to the right people after that.

In this market, however, there’s not a lot out there so some people are using direct to seller marketing and are finding success that way.

I know I'm not directly answering the question, but I hope I've giving you more to consider.

@Ryan Brocklebank I think you can shed some more light on investing in the Maritimes.