What I did for my case was to create a spreadsheet showing both scenarios.

Those inaccuracies create opportunities! 

You should be able to just create two separate urls, one for each of the options.

Go about to creating a lease?

I could only imagine the regulations you would have to jump through with creating a new airport. 

@Shane Jeanfreau if you will be seating on built up equity that you created by repositioning the asset you MAY be able to refinance the property after 6 or 12 months to 70%-75% (or more depending on your lender and the property) of Appraised value.so if you added sufficient value you may be in a position to have no money in the deal.

Google is more targeted in my opinion because if you are comparing apples to apples Google and Facebooks targeting methods It is clear Google is just better.Facebook targeting works by tracking what you like and post on its platform, what other sites you browse as long as you remain logged in on that device, and essentially will create a profile of you so that advertisers can target you based on your interests (scary I know).

You might be able to download this data as a csv from MLS and create an equation, but overall I don't believe that this information would be very useful because value of land depends heavily on zoning and location.

What I wrote above does not create an attorney/client relationship between us.

Well established turnkey providers and investors have created conduits to acquire properties off market and in channels not available to the public, realtors or the average and even more experienced investors.