The market right now is competitive for buyers and you may need to come in over asking depending on the property.

So correct me if I'm wrong, but you're saying that I should focus on sfh because there's less competition/easier to find deals?

So when your brand spankin new, and if you don't have some big "in", better known as your "Value Proposition", well you simply have no competitive value. 

Their programs are very competitive if not the best on the market.

These markets are competitive but their success has led to other markets growing like Winston Salem, Mobile and Birmingham which provides a different type of opportunity set. 

The prices are whatever but the competitiveness is out of control...

As a credit bureau, TransUnion offers some of the most comprehensive data to managers at a competitive price.

If you have a non-standard sized rental say a 600 sqft place in an area where most rentals are 1100 sqft you will have a much harder time renting the unit since your rental doesn't conform to the major demographic, on the flip side its not competing in the same space (but you'll likely get less for it overall) - vs a 600 sqft unit in San Fransisco is considered a spacious apartment and will be competitive in that market for rent since there are a lot of single people and younger couples renting in that area and housing is limited. 

The competition for multifamily properties isnt as high as compared to single family properties as most retail buyers don't want to be a landlord or wait for tenants to move out.

Joanne, There could be several downsides, but as long as you and your agent are managing the program, they can be avoided.A common issue many new investors run into is that they assume because their company was the most competitive on singles and duplexes, that company will be competitive on ALL of their properties.