Because every dime prior to your advertising for rent (placed in service) is added to cost basis, not expensed during the year.

Here are some suggestions to market for quality tenants for a SFR rent by room:Advertise on rental websites: There are several websites like Craigslist, Zillow, Trulia, and Padmapper where you can advertise your rental listing.

The CAN-SPAM Act makes it illegal for businesses to send unwanted text messages to cell phone numbers and requires that any commercial message be easily identifiable by the receiver as an advertisement.

Does anyone do paid advertising on social for their rental properties? 

I think this is the best way to scale because you are targeting people already looking to sell and you can literally start your campaign in a couple of hours. 

You are right - mail campaigns can be effective.

There are also some not advertised you can find through google. 

I have seen The Mortgage Shop advertised and know its connected with the Short Term Shop. 

I have about 5,000 records of people not interested that I set a campaign up for to call back every 2-3 months hopefully they start converting more and more.  

Hi all,I began a direct mail campaign (500 hand written, 500 Typed) letters on the 12th.