If they don’t exercise their Option, I’ll do another Lease Option.That’s why you need money to do Subject To, the right way, wisely & legally.If you would like a copy of the spreadsheet so you can calculate your potential profit when you do Subject Tos, and how much money you should be working with, send me a DM with your email address (don’t post it here, that’s crazy to do ;-) ) and I’ll send you the spread sheet.

There is appreciation potential, but no additional cashflow opportunity. 

It can potentially limit your buyers when/if you go to sell.

I have an questionable potential tenant and I am a bit leery and it lead me to this questions.

@Monil ShahUnless the buddy is also willing to sign up for taking any potential loss, they aren't an equity investor. 

Is banking on appreciation, refi (if and when rates drop) or potential rent increases wrong?

All kinds of potential in SJ, just invest in the right building in the right areas.

That’s the best bet.

When setting up a PPC ad I will bet that 95% of the people doing it in-house do a horrible job.

There’s still a housing shortage and the upside potential for appreciation is excellence!