I am more concerned about social media posts, as there is no real way to add the required information without turning every post into an advertisement, as compared to sharing real estate information or deals we are working on.

I've got great credit and a healthy amount of capital compared the loan amount.

Like objectively bad compared to people in other professions.

We're buying a $93k printer to get more mail out the door, and this is nothing compared to the printers the big mail houses use. 

For example, if you are in a secured position and invest $25k and can get 10% per year at $2500 or you can get 15% unsecured which is $3750, are people willing to risk the extra $1,250 a year where you could lose all of your $25,000 investment compared to being secured where chance of losing it all I would view as astronomically lower?

I agree with @Patrick Franta and @Mike Neubauer that  a 1 bedroom will give you a better ROI though because you can still find relatively decent deals on 1 BRs compared to 2 Brs. 

What are comparisons against comparable competition?

Then you get stats on all these things showing a unit was "on" all the time and can compare to temperatures in and out of apartment.

Find the closest properties in terms of location, amenities, etc. on Airbnb/VRBO and compare that way.

Create a simple spreadsheet or written list to compare the features of each and identify the ones that align with your requirements.