I’m having a hard time adjusting to this competitive market we are in and would like some insight as to how to structure our offers to get accepted.

My biggest concern is using the correct formula so that I can market a fair and competitive price to my buyers.

Pros- less competition because you need to pay all cash. 

Plus the same platform can put you in front of BUYERS before your competition even knows they exist as well as poach clients from their open houses.

Also, what is the competition like and what is the demand for STRs in your market.Horror stories? 

I’m pretty sure something will come up and I’d like to be prepared to jump on it with a low competitive offer.

Since you're new, if you're in a competitive market it ain't going to happen anytime soon especially in super competitive markets like LA where people are dropping 5 figures a month on just direct mail marketing not to mention their other pipelines.If you do direct mail correctly with enough targets then you can expect solid results.

That will be your competition.

My experience with Eagle Bank has been that they are very investor friendly (I was able to get 15% down at a very good rate) and extremely competitive rates on investment properties.  

Plus if you post helpful tips, the competition just copies it.You should stay away from any list that you won't mail consistently every 4 weeks for at least 6 months.