I found some really good reports/slide decks that illustrate how even the tiniest of changes can increase or decrease response rates:http://www.the-dma.org/whitepapers/TestingDMWhitePaper-GAWrightFINAL100305.pdfThen some metrics about direct mail:http://www.ruthstevens.com/pdf/Allegra-DM-White-Paper-FINAL.pdfHead on over to Sharon's blog and watch her video interview with Joy Gendusa of Postcardmania and then pick up a free copy of Joy's e-book on postcards and direct mail:http://louisvillegalsrealestateblog.com/amazing-entrepreneurs-interview-with-joy-gendusaDan Kennedy has a ton of books on direct mail marketing that are filled with some excellent points - if you have an Amazon Kindle, you can check out some of his books for free - start with the relevant titles first.I've got two more months of postcards queued up before I can start doing any real testing, but I was able to expand my list to just a little over 7500 names, split it into 4 groups of almost exactly equal size.

That said, I have to disclaim that I run a firm that provides entrepreneurs access to flexible accounting resources....including bookkeeping services.

the great thing about being an entrepreneur is that it's color blind.

Make yourself valuable with "knowledge and experience".Take yourself to new levels everyday by constantly learning and being at the top of your field.Don't aspire to be AVERAGE.

You give me more to aspire to!

If the system really does what they say it does, it would be a great tool that will certainly help entrepreneurs succeed easier and faster in this business (my husband and I have been RE agents for over 20 years).

Leadership who knows how to organize and motivate independent entrepreneurs.

A real Estate entrepreneur in whatever venue avails itself in a given market and market conditions.

Aren't the bulk of BP forum participants entrepreneurs?

I have used FIVVER Fiverr - Freelance Services Marketplace for The Lean Entrepreneur https://www.fiverr.com/to find less expensive freelancers to help with various tasks like creating my logo (for $45).