Be ready to commit to sustained advertising complains.- Direct mail.- Online advertising using pay per click to drive traffic.- Billboards- Maybe even radio / tv ads.

Pair that with negative discount points for the closing costs, and you're looking at JUST the 3.5% down plus a little extra, and you will still get an interest rate you see advertised everywhere (basically taking that extra X% profit margin the broker's not allowed to keep and using it for closing costs instead of using it for a lower rate). 

.- To fill vacancies, advertise daily on Craigslist, Facebook Marketplace, the local newspaper, and in dealerships.  

(which makes sense, because that is how it must be done to increase the shingle survival rates).What I'm getting at, is your if you want to be "More Likely" to have "Less Trouble" collecting on a shingle warranty, your installers must follow the shingle manufactures directions to the letter.Shingle Advertising, "What the large print giveth, the small print taketh away".Good Luck!

% of rent projected for all expenses (taxes, insurance, repairs, legals, advertising)? 

They're probably heavily marketed to as well, i know my Facebook feed is littered with guru advertisements!

I didn't see anyone advertising on the BP services pages.I also need an attorney.

I recommend setting up keyword alerts for each area as they are discussed in the forums daily with advertisements posted in the BiggerPockets marketplace hourly.

Pictures of our unit are being used for advertising unit below market, Money is sent to scammer, potential renter is then told to show up at location to get a key.

Perhaps advertise it as such.