Webinar tonight said 1 criteria is to yield $100-$200/month positive cash flow.

At this point, I think you need to pay off your HELOC and your mortgage and start solidifying your gains.I heard Kiyosaki recently say that he had gotten to a point in his life that low, but stable, ROI was much more important to him than getting out there and maximizing his profit on every deal. 

They specialize in high quality rentals in markets that maximize cash flow and appreciation.

What's really wild is their acquisition philosophy overall, as described on page 8: "We intend to continue to expand our scale of operations and develop properties and make acquisitions even if the rental and housing markets are not as favorable as they were when we commenced operations, which could adversely impact anticipated yields."

They provide high quality turnkey properties that maximize cash flow and appreciation. 

This is an investors website, your personal desires conflict with maximizing your investment.    

To maximize your cash flow, you want to spend as little as possible to generate the most rental income (if you are talking about rental properties).  

We can likely maximize our income in a different city/state and invest wherever that makes the most sense.

They specialize in high quality rentals where the market maximizes cash flow and appreciation. 

That's just not their area of expertise.A renovation manager (RM) is a licensed real estate agent or broker who understands the local rental market and works with you to determine which renovations are required to maximize the performance of investment property.