If you live in a high demand area it's worth ball parking how much time you spend (say half an hour to change the names on your least and reprint it) and a reasonable rate for your time ($80 an hour or whatever you feel you're worth) and passing that on.

I happen to live in a growing very aggressive market so was just wondering how much weight to put in the “grading”Joe

If you are out of state I might try other markets as well, but with that being said this is a great part of the country and the population is growing rapidly.

This is not a case of "growing too fast - too much demand - or getting duped by your partners" all of which are excuses made by investors for this company.They are choosing to take advantage of unsuspecting investors.I have written so many times about the phrase "rent ready". 

I propose that you focus on one strategy/path of all those you listed, find the repeatable thing that you can turn into a business which will then grow and support you and enable you to quit your other job.Check out The One Thing, see if that helps.

I own an e commerce company and my wife stays home so I figure I could use my expertise and her time, plus my fathers mls capabilities to continue the revenue stream and grow it.

Chasing the highest possible return is not always the best option because it comes with demand on your time, effort and capital you you might not be able to make. 

Not only was this project quick with little risk but we are also helping the demand for affordable housing here in Denver. 

Given the housing shortage/demand, might not be a bad idea.

If you can put your money into an asset that is growing at 5-7%, and you can get a line of credit against that asset at Prime, then anything you do with that borrowed money that earns more than Prime is adding value on top of the dividend/interest crediting rate of the cash value in the policy.