Most importantly DO NOT use Zillow's zestimate or any type of automated valuation model from any site.

Are there any clever financial instruments or maneuvers that could help alleviate this $12k/month interest payment sum? 

The topic of interest relates to setting up your automated website with seminars, social media presence, etc.Has anyone used MindProtien or more specifically, Niche Builder System they offer?

I am looking to automate as much of my marketing as possible.

My deal is I would like to come off as personable, not someone who is 'automated' or works for some company that buys up real estate in these situations.

Thankfully, due to advances in technology, you can automate and systematize things and scale the business without alot of overhead/employees.

It was so quick that they must be using an automated program. 

If they put the 1031 into something with predictable passive cash flow net of expenses then you have predictable income with which to leverage your construction business but at the same time they keep their 1031tax deferral intact.A big key to this would be for them to invest in debt free instruments that qualify for 1031 treatment but minimize risk and concentrate the risk into the endeavor with you. 

Proven Method.Can Be Completely Automated Shortly After Starting."

Mainly, the systems implemented are fascinating (VA, automated offers, etc.)