My main point is it can be detrimental to just purchase for the sake of owning any RE, as some people seem to promote.

Once the investors receive a certain minimum return, the sponsor receives a “promote”, or a share of the cash flow in excess of the investors minimum return.5.

It was suppose to be about real estate investing for begginers and ended up being a promotion and marketing for grant and his property. what a disaster.Sign of the Times 

I promote starting at the local level, where you can perform an accurate CMA, recognize social/economic drivers, evaluate rental market, meet local players, ....  

Self-promotion that will hopefully attract potential partners.

Because the market is out there and if you have a passion and you know others have the same passion...how did you start...did you want someone to tell you so you could ask questions... or go read a book...when you share your knowledge to promote wealth for others...it comes back 10 fold...you should want to encourage others to be successful just as you are...!  

They show all of my furniture and decor in the house, which is more enticing than the current tenant's.

(v) Undertakes to promote the sale, exchange, purchase or rental of real estate.

Option 2 isn't bad per se but "Generational Wealth Planning" as the lead in might not be as enticing for readers since most people tend to put off things like estate planning.

For example, if you chose a crooked tax person whose promises were too good to be true but too enticing to resist, one day every one of their clients can get a dreaded IRS letter.