We are targeting Condos and SF Homes for first time home buyers, so our ideal price point will most likely be in the high $100k's. 

LOLThe issue of your targeted market is you're funding at the table, not investing, so you can investigate that with a finance attorney.

@Bryan Hancock  Turnkey companies are no different than any other fix and flipper or builder selling inventory to the public.. the TK companies are just targeting investors as opposed to home owners..

In addition to my entire marketing plan, my clients get the benefit of my staging advice, pricing tools, ability to negotiate the highest and best price with a highly qualified buyer (not the bargain hunters that target FSBOs), and professional expertise at running an escrow.

I'm trying to do a targeted restart and not download all of them.

Essentially, how can I set myself apart from the others.In my area the clients I will target will likely have SFR's as well as some multifamily dup/tri/quads.

Save your $$ and put them toward marketing to other targets WITH EQUITY.  

That is a big market to target.

When you market your real estate business, whether books seminars or properties, do you target a specific market or is it a blanket campaign?

The typical targets are REO properties where the list agent is an out of area agent.