@Keetaek HongI use QuickBooks Online (QBO) for my flipping business, rental businesses, and bookkeeping clients.However, many on the forums will advise against QBO.

I am seeing quotes around $120k which would put that cost per square foot around $600 which seems a lot compared to what I have seen/read online The reason your cost per square foot is so high is you still have to add all the things a regular house has but in a smaller space.

I've been running no-pitch meetups since the pandemic where we started online and it takes a lot of vetting and not over-promoting.

Most serious and qualified tenants are searching on the major 3rd party platforms you mentioned + realtor.com, redfin, and a few others.Apartments.com & homes.com are owned by the same company and may offer some additional marketing options.Another strategy to consider here is social media - video marketing.

while still trying to keep up with the competition Do you rely more on direct-to-seller marketing, networking with agents, leveraging platforms like PropStream and Batch Leads, or just by looking at a lot of deals?

For something more robust, tools like Excel or online calculators from financial planning sites might better suit your needs.Your ROI Formula:ROI = (Net Cash Flow ÷ Total Out-of-Pocket Investment) × 100For your scenario:Net Cash Flow = Annual Rental Income - (Mortgage Payment + 401k Loan Payment + Other Expenses)Total Out-of-Pocket Investment = $40,000 cash + $50,000 loan payments over 5 years.I came across a piece in Bloomberg recently discussing creative financing, and they touched on ROI calculations for multiple loans.Personal anecdote: A buddy of mine leveraged a 401k loan for a fourplex.

I just can't find ANYTHING online that isn't from Chris or his team. 

Also leveraging platforms like PropStream and Batch Leads are excellent strategies for building a solid buyer list.

I started my domain over 10 years ago when people first started going online trying to buy fixer upper houses.

If you choose an online program, ask how much access you have to the coach.