It depends how you do it but web is down there in mass mailing to phone range.

We've had lots of clients who had Podio web forms on their site and they converted visitors into leads really poorly.

I don't claim to have all the answers but a few of the fundamentals for a regional economy that I think really do drive the long term outlook for growth in an area include:Dynamic, diverse, and deep economy fundamentals including strong institutionsFunctional execution of Property Rights and the rule of Law Transparency and limited corruption within the regulatory frameworkA commitment to 'smart regulation' when appropriate, ie: lack of ideological underpinnings (are practical decisions being made on a case by case basis?)

@Paul Allen I did find a lot about this 2-fold requirement when searching the web, but your comment helpfully guided me to what I really needed! 

I'd expect something with much more brevity than 20 pages (given the scope of the deal, of course), but to that end, what are the fundamental characteristics of a presentation that aids in securing a deal?

I would be more worried about the fundamentals. 

But the market has strong fundamentals...slowly growing population, and a strong base of jobs, particularly in distribution and government.That being said, the Harrisburg and Lancaster area, like most areas of the country, is quite competitive.

This web site is full of all the information you will need to learn.

It sounds like you feel pretty strong a out your fundamental numbers.

I'm focused west of the city but still feel like the fundamentals for cashflow are there and also for long term strength in the regional economy.Were you in a bidding war, did you feel like you had to overbid the asking price to secure the property?