Some investors still have unrealistic expectations, expecting returns that were achievable before COVID-19 hit, or even higher.

As far as the financials: 1% or 2% rule is hard to achieve as a pure rental, but to live in and rent out rooms/house hack it can be achieved. 

Scheduling can get complicated to achieve this, so we typically ask our residents to give us their availability and try to schedule all showings within a couple of time frames. 

But I’m having trouble mapping out goals and plans that seem achievable I’m learning this on my own so far and would appreciate some advice I’ve always been a hands on learner

I think some of the advice on this thread has been excellent, but what also needs to be taken into consideration is your personal strategy and what you want to achieve.

That being said, don't focus on the crap that happened, focus on your goals, vision, plans, and the results you want to achieve.

While Bay Area is competitive, I personally feel we will achieve moderate appreciation over the next 5-7 years (2-4% annually) as long as rates stay low.

I achieved financial freedom (passive income = expenses) with single family properties.

I believe GRM can be effective to achieve a general understanding of neighborhoods.

If you achieve that, you're already way outperforming the stock market when you consider the other 4 ways you profit in RE beyond cash flow (tax benefits, loan pay down, appreciation, inflation).