When I search for building a new home I get a lot of books on how to physically build a new home (framing, electrical etc). 

As an exercise, you could follow judicial foreclosures by keeping track of who buys them and under what terms/price.

So if your location is better than the 3-2s they are building farther out and there are not a bunch of 2-2 apartments renting for less...with a pool and exercise room to boot, then you are probably ok.  

Collect an option fee and cash flow until he exercises the option. 

Presently, I aim for a 50/50 split between physical REI and Stocks/Bonds/ETFS in both my taxable investments and IRA.Got more questions, want to meet people?

The Facebook exercise will resolve the question "what do I want and need to communicate and generate leads".

I do not want put too much on my plate because I need to excel in the financing before I will able to physically invest into my own properties.I need the right marketing strategy for connecting home buyers to motivated sellers or their agent.Any suggestions on how I can progress things and start closing deals???

First step you should ask the owner if they are willing to finance the property, otherwise it is all an exercise in futility.

I want to get into a lease, use the rental income to help pay for the property, when I exercise my purchase option.

Physical stuff like cleaning, repairs, etc. are fine because they are fairly predictable in terms of the time and cost required to handle.