With apartment buildings there is no doubt that doing your own due diligence regarding comparable property rents, expenses and sale prices is the key.

The listing prices is irrelevant, except as an indicator of the likelihood of actually buying the place.

Direct Mail has always been the key.

They fail because they don't understand the business and make key mistakes.

good, catchy advertisement is the key. you must have a good marketing plan, do direct mails and web advertisements.

There's more to consider, but these are some of the key points.

The key is you must own your properties for Cash, buy them correctly, and do a sensible rehab for it to be successful.

Failure to pay gives you much better recourse with a business rather than an individual tenant.The key is knowing how to create and negotiate a contract agreement which protects your interests and is financially reasonable.It is common that a PM company in commercial will take the entire value of the lease and charge a % of it.

I doubt there will be keyboards with missing "O" keys.

The equity is key, and although it is hard to find, they are out there.