I can offer an attractive interest rate for my borrower that we are both happy with, and zero points to originate the loan - also beneficial for the buyer. 

I think the sweet spot for new STRs is finding mid-size national attractions that bring in a lot of tourists but haven't been priced out too much at the moment like some of the most famous national ones. 

@Lucas Schlund what's attracting you to the City of Detroit now?

@Enrique Roth, I am in the @Derrick E. camp where I would look at the non-tangible benefits of attracting and keeping better tenants.

To top that, these landlords who have switched to solar energy both off-grid and on-grid tend to attract more tenants to their rental properties.  

Everything that’s going on here in Columbus is attracting investors and other businesses from all over.

@Harish PasupuletiTurnkey properties are attractive due to their low barrier to entry, especially for new investors, but they also have the extreme negative of eliminating your ability to build immediate equity through reno.

There is an old joke: you don't have to run faster than the bear, just faster than your friend.There are hundreds of leases signed every week, your apartment needs to be more attractive than 50% of what's out there and it will be rented quickly.So you'll have to do some mystery shopping and (ideally) physically look at your competition.

Reasonable rates and options for a discount if rented more than (x) days.Make the home extra attractive buy some things that make the home stand out like games for both the parents and the kids.

Hey @Ashley Wong,I don’t have much insight into Columbus or Tulsa, but I run a turnkey provider in Huntsville and can vouch for the area—for two reasons.First, Huntsville’s strong demographic headwinds have led to steady and sustainable population growth (+20% in the last decade), while the city’s abundance of high-quality STEM jobs—brought to the area by industry heavyweights like Dynetics, Boeing, FBI, Redstone Arsenal, Blue Origin, and others—have attracted numerous well-heeled millennial renters.