Just remember not everyone can get a 3% mortgage and mortgages are pooled in tens of thousands with varying risk profiles. 

However they have websites, BP Profiles and social media suggesting years of experience and success. 

But which reno loan you use ultimately depends on your financial profile.

My guess is it means employment or some sort of official tie up.ALso in your profile it says you're a lender.

It seemed reasonable to me  However, it was after I expressed frustration that I had sent all the info they asked for and had yet a to have anyone reach out to me regarding the company’s investment opportunities, I was told I did not fit their customer profile and that they would not be able to work with me.Anyway, they continue to contact me with marketing material from time to time.  

Even insurance is a variable since there are difference in carriers, risk profiles, and portfolio size. 

For clarity, please note that Folsom has the Real-Time Market Profile with the lower median list price of $820,000 and also the For Sale/Sold/Pended graph with less inventory.

The corner is the highest profile space and makes that building look less vacant (if you filled it), plus theatre goers would have to walk by all the other store fronts in order to get to the performing arts theatre and regal so that would add foot traffic. 

My BP profile explains how. 

You could save yourself lots of headache just be starting a small notebook, to pick a somewhat extreme example (i just use spreadsheets).Your profile says you are starting out.