Quality over quantity. 

The quantity of day 1 cash flow says nothing about the quality/volatility/passivity of that cash flow.

While not a perfect measure, following up with the pastor about the difference in the well being of church members, as well as differences in tithes, are more objective measures of success than we generally get in real estate (or in mutual funds for that matter).

Look at the prices of the corporate ones and objectively determine if your place is more/less desirable than the others, and consider the amenities.

Done well – questions asked elicit objective responses like the number of late payments, noise complaints – whether they gave proper notice.

But my objective is to make money.

My two cents, if the Mills is right for you will depend on your objective. 

Sacramento only looks like a good deal to people who live in the Bay due to the relative differences in price.. but objectively, stuff here is a 4-7 cap and you should be aiming for 10-12.

A POLL OF THE AMERICAN ECONOMIC ASSOCIATION FOUND 93 PERCENT OF ITS MEMBERS AGREEING THAT ''A CEILING ON RENTS REDUCES THE QUALITY AND QUANTITY OF HOUSING.'' 

And with numbers aside, we're talking about crime rates and the potential pool of tenants, and I wanted to support my case not to judge a book by it's cover.The objective of my previous post was to supply Amir with all the facts and information he needs to make the best possible investment decision.