I choose projects with 30% IRR where I can control my costs (like construction and property management) because we're vertically integrated unlike a lot of apartment syndicators out there.Now, even though character is hard to quantify, there are external things that show one's character.

Honestly, I tell people to replace their Social Media time with BiggerPockets reading and you will start to learn a ton!  

How much involvement should/can social media platforms play a role in Marketing, Networking with other RE experts, investors, and great minds?

You may be better off just buying two separate subscriptions.Let me know what you end up doing, I am not completely sold on ZOHO as the best REI CRM so I would consider switching even though I have integrated it with our website and live answer.

@Joe Moore I use a simple excel spreadsheet, and am working on integrating quick books for tax filing.

Looking at this as a JOB and not a BUSINESS is one of the biggest initial mistakes people make.Successful Brokers:- Prospect for leads DAILY (door knocking, cold calls, calls to personal circle, etc)- Have a follow-up system (mail, calls, emails, texts, etc)- Allocate funds to marketing campaigns (social media, direct mail, online ads, etc.)- Have back-end systems for servicing clients and transaction coordination.- Don't spend time on "busy work".

I will post this on social media and hope to gain some traction.Truly disturbing what is happening to hard working folks in NY.

I was thinking some sort of digital approach, more so social media than SEO, but thats something I'll consider nonetheless.

He has a ton of integrity, but he is requesting 32% ROI on a $60K investment ($79K total).

Or if you do have the experience, simply make it known you are looking for a competent partner with property management experience or working knowledge on every forum, social media, meetup or platform.