I guess i would like to have clear goals on what to aim for when i save money and understand who i can reach out for such things.

Def is a competition between investors looking for deals and families that have the money/time to do minor live in renovations, I see it everyday- people offering 15+ over asking and then some because the market is so wild. 

This is simply a times money calculation. 

Making money drops down a few pegs on the list versus TIME.

Is the marketing money better spent elsewhere?

I just don't know where that stops or where that ceiling stops, but because it's still so new, there's probably going to be a lot of money moving into that area as a new vacation spot. 

Hard money

I understand the term "over leveraged" to refer to situations where an investor has borrowed more money than the value of the properties.

@Eric L. as  @Lucas Miller mentioned I would definitely pursue it because money chases good deals and not the other way around.

It's a great way to increase your net worth and these loans can also be used to pull cash out of a property as it appreciates allowing you to reinvest money into new deals.Happy to connect to discuss further.