I'm concerned about what tech support we might need to provide, what issues others have faced, and if this service would be a differentiating factor for tenants. 

Deal Term: 15 Years Total Buildout/LL Cost: ~$12.8 million (prior to financing costs) Average Annual Lease Revenue: $961,500 - Total Lease Revenue estimated to be $14.4 million over term of the deal.From a pure cash flow perspective - obviously wouldn't do this deal, but factoring in a likely exit within the next 15 years w/ a great credit tenant...

Have a specialty and be as much of an influencer as possible.   

No problem, not really sure about a price per square foot as there are so many factors depending on what needs to be updated.

So many factors to choose from. 

Combine those two factors and investors are willing to accept lower returns than they used to. 

Kerry this will depend on a lot of different factors so it's tough to give a yes or no without knowing more information.

Yes, I know there are more then (5) key opponents, but I'm creating "building blocks" as a foundation to start, so I'm focusing on the MAJOR key factors only at the moment. 

I just factored in the lost revenue from their free stay and extra rent from the studio.

@Jonathan Barby I understand the urge to do the work yourself….but don’t let that determine your market, there are much more important factors.