Updating the half bath to make it a full, installing new flooring, and updating the kitchen.So...what's your data?  

This is from DATA!!

If you want data-driven pricing you can integrate Price labs and Beyond Pricing and you can still have Smoobu add a surcharge/discount.

I am the biggest opponent to free strategies because data says it just doesn't work (reliably). 

I have driven to Indianapolis and Cincinnati because the tickets were less than half the cost of the Louisville ticket.

That being said, your occupancy rate is going to be driven by your reviews and pricing so you can only take all that with a grain of salt, if you are not providing the right experience for your guests and the reviews show that, then you will have a zero occupancy rate

Gather data.

I have found some with rs485 or straight mechanical meters etc. but I'm looking to submeter the attached apartment at my SFH and be able to access usage data over my LAN to keep from physically reading the meter every month. 

So if you use paid ads to determine what keywords to go after you obviously will find people that would pay on paid ads.That is NOT the data you want because that is not the people you are targeting.The majority of MOTIVATED sellers do not click on ads.And you want data that supports (comes from) motivated traffic.

I plan to do some data analysis on the area to better quantify this.As a wholesaler, how can I best present rehab costs to buyers?