But in reality, John might not want to look at his choices objectively, to reassess his properties & look for better opportunities, potentially in other markets, for example, because this would force him to examine his own decision making.

You are selling a physical object, your memories are in your heart and you keep them forever.

Then stick with that strategy and do not deviate (shiny object syndrome) until you have mastered it or are fully ready to say 'this isn't the one for me'.The biggest benefit of creating a plan for yourself and beginning with the end in mind is that doing so will help you avoid buying yourself another job or getting taken for a ride by a Nuru (new guru, term courtesy of @Paul Moore).

No – a real estate wholesaler in Wisconsin does not need a real estate license to accomplish their objectives – if their actions do not constitute the activities of a real estate licensee in Wisconsin."

There are many shiny objects in the RE field so find one you like and become the expert in it. 

I'd like to refer him to a  coach who's had first-hand experience with expansion and managing the "shiny object syndrome".

I do not think it will be around for long as it is pretty hard to analyze a property with so many objective and subjective factors that a good real estate agent will know.

It is a really interesting alternative to wood and I think some builders will continue down this path, but I am hesitant to endorse this as a long term solution and I feel steel will likely fade as the shiny new object often does over time.What do you think?

It is shiny object syndrome.  

I'm trying to consume as much information as I can to decide if this something I really want to start doing.Here are some my scribbling from the early part of the book:My objective is financial and geographical freedom that allows my wife and I to leverage the best parts of ourselves as individuals and as a couple.