They simply assign the value.

Most people simply couldn’t get passed the no smoking and no pets.

I live in the Bay Area and aside from my home, I simply can't afford to invest in this area, cashflowing or not. 

.*  I am not an attorney and I am not YOUR attorney - I just simply happen to know the best ones. :)  *  

Yes you simply need to calculate or estimate as accurately as possible what the NOI will be and divide that by the market cap rate.

You simply said you disputed it. 

This is just a company implementing somewhat of a “turn key” ADU deal for homeowners, anybody could simply hire their own architect, GC, and agent to rent out the unit and accomplish the same thing for likely less money and not be stuck with section 8 tenants.

It simply means "I've spoken with a loan professional and what I told them sounds good." 

I'm simply happen to know the best ones :) *

Then if it's a good enough deal, I'll try to find other investors to either wholesale to or simply sell them the deal.