Also, from a psychological perspective, I believe not having cash burning hole in pocket is better vs. having a line that is no different than a credit card.  

Understanding the seller psychology and motivation is important if you want to get the deal done.

We're not psychologically wired this way, but financially it only matters where the market is going and not where its been.Every decision we make without 100% certainty is a bet.

I went though the program in 2016 and have been able to build a portfolio of over 160 properties in the past 4 years.Because coaching was so helpful to me, and because so many people were reaching out asking for coaching of one type or another, I decided last year to start a coaching program myself to help people get one-on-one coaching in an affordable way that is also psychologically motivating.

Advice: Don't stop learning about Real Estate, Psychology and buy 1 as quickly as you can.

Business is a collection of other fields of study, economics, anthropology, psychology, math, biology, physics, ect.

I could see advertising a lower rent might psychologically make people feel like they are getting a better "deal" on the house thou. 

The Why: Psychological Vs Financial PayoffsGary’s next question was more incisive.

It is a psychological thing. 

Have a look at some more useful information here:https://wolfstreet.com/2021/03/24/fha-mortgage-delinquencies-hit-17-5-in-30-metros-over-20-the-other-side-of-the-red-hot-housing-market/The constant feed of cheerleading articles being posted by real estate “experts” claiming there will never be a drop in real estate is exactly the psychological sign that those of us that actually experienced the last major crash know to look for in an impending crash.