By utilizing social media, you can attract a more comprehensive selection of potential buyers to improve the possibility of a sale.To use social media to promote your listing, follow these tips:Create social media accounts for your real estate businessShare your listing on social media platforms like Facebook, Twitter, and InstagramUtilize paid advertising on social media to reach a targeted audience using the targeting options provided by the platformEngage with potential buyers and answer any questions they may haveRemember, social media can be a great way to promote your real estate listing and attract a more diverse selection of prospects than just buyers currently actively searching for a property.

They look like a good option if I can't find another property.

thats always an option..

If you decide you want to be an operator, look at real estate expansively. 

The other option would be to purchase a property with some value add, spend the year rehabbing the property and then refinance out into a long term loan after the work is completed and rates have fallen.

There are not many multi-family options available in my local area, and the ones that are available are overpriced or the current rent rolls are extremely below market average($200-$400 per unit).

If that option is not available then I will look at shorter terms.

It would be best to consult with a mortgage lender or financial advisor to explore your options and determine the best course of action.

That seems to be the only option due to his lack of on the books experience. 

Real estate is best option around to make great returns, both short and long term.