I have spent my entire life in the area and I love it here. 

I just recently had a Permanent Change of Station to Southern MD but have spent 6 of the last 11 years in Jax.

As he explained to me, his time is better spent selling properties than dealing with rentals. 

I spent a lot of years just coming to work, doing my job, then going home to just do it again the following week.

And after many failed attempts tackling my first bathroom myself, I ended up hiring a professional to do the plumbing, and spent more money had I just subbed it out to begin with. 

Experience plays a huge factor in those success and so many who jump out to markets they were neither raised in and maybe spent a few hours on line looking at or flying there and driving around with someone try to sell them something for a few days..

I didn't go for the upsell because it's based on a cost per impressions model (not the best bang for your buck), and I thought the money could be better spent on other marketing channels. 

(no marketing $0 dollars spent).Then of course we have all the phone calls coming in.ALl because of SEO!

Or would my money be better spent waiting for a lower priced home or even investing in another area with a better price:rent ratio? 

My concern would be if the money was spent to cover expenses in a failing business.