That said, can look up Hussman Funds margin-adjusted CAPE for a decent metric of stock valuation.

Below are the details on response rate:Sent Letters: 723Responses: 33Response Rate: 4.56% (Not including @Brant Richardson )Cost / Incoming Call :  $18I don't find cost / incoming call to be a very representative metric, because so many of them were just tire kickers.  

Don't do this.I think you are measuring the wrong metric (most people into DMM do)Everyone talks about "open rate" as a metric.Obviously they have never been a scientist...Open-rate means CRAP!

Be persistent and consistent.Among all the other metrics you track, make sure that you also count the cost for your time.

These metrics can be things such as positive population growth, low crime rate, education/school proximity, etc.I appreciate any input that you may provide.Thanks!

What us "regular" people do is we take our gross rent and then multiply it at 85% or 80% (depending on what metric you want to use) and THEN we calculate our cash flow.

@Paul Felix I'm impressed with your commitment to metrics and attempts to abstract better data to your response rates.Thanking the big picture view, you still don't know if the problem is the list, the mailer, the message, the timing or any combination thereof.I suggest you enter the direct repose marketing work of Dan Kennedy, Perry Marshall and others now that it appears you wish to be a serious marketer.I just returned from hosting my invitation only mastermind group in Santa Barbara where one of my members has been pulling several million names per month, covering all 3,043 US counties and reselling the data (it's a very big enterprise).

For an absentee owner campaign, I was wondering if anyone kept metrics on response rate for out-of-state owners versus in-state owners.

I use to run door hanger campaigns in subdivisions based on certain metrics, sure it wasn't a specific list but I found specific motivations to sell are common in certain subdivisions.

It's a no-lose bet for these guys.This is actually comical because many RE investors tout they invest in RE because the stock market is unpredictable and moves seemingly without rhyme or reason, but as soon as the media reports on a possible recession and cites a stock market selloff as the indicator, those same RE investors start questioning if we are in fact heading for a recession.If you want to get a better indication of where your local market is, have your agent provide you the previous 1, 3 and 5 year metrics on houses bought/sold, avg days on market, median price and ratio of ask to sale price to start.