Being in NJ, market is super competitive, so need to figure out how I can maximize the profit.

Utilities are costly (my market likely has the most expensive water in the country and electricity costs that are in competition for highest in the country).  

I use Pricelabs but have had to recalibrate based on extra fees, competition, experience, etc.

@Rosemary Earl - the first obvious question is what does your competition offer and are they sitting vacant too? 

.” — Lawrence Yun, NAR’s Chief Economist“The return of sellers to the market appeared stronger than that of buyers, continuing to lift the pool of active inventory and ease competitive pressure slightly over September.

This could drive prices up and make things worse.The better option is to buy now when there's less competition.

Visibility drives click ability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

This search term will more likely attract potential home buyers.As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.Now, what else is this advertiser doing wrong with their ad?

However, it’s important to price competitively and be prepared for buyers to request concessions.

Cash flow has been compressed for ALL asset types by the increase in interest rates, and there is also increased competition for STRs.