By the way, I love the layout of your website.

Point being, investing is not an exact science, although the use of IRR is smart in terms of investment analysis and is one of the most precise analyses, at the end of the day you must fall back on your "gut" and intuition.

Many of these details were decided on by my cabinet supplier who was tasked with coming up with both a visually appealing, useful and cost effective layout.

I agree with you that the configuration, layout, price, etc. might limit what he is able to do.

It's amazing how effective either of those techniques can be by themselves or when you combine them like that.I used to do some of this intuitively, but a lot of it was reinforced or learned from John Martinez.  

I also saw an apartment building that looked nice but no information on how many doors and what layouts they had.

Full disclosure: My company was not impacted, other than we changed our collection service provider to Intuit's invoicing.

I find the VRBO system out of date, clunky and not as intuitive.

The type of data I am look for is sales by property type, Sq ft, layout, etc.

Also, did you design layout and materials yourself or have help there?