If that is the case and the advertised rents are $695 then you should have $33K in gross rent potential. 

Your competition may be doing a better job at advertising. 

You don't have to break any rules in the advertising process.

Sounds to me like he's merely raising the price of advertising on Facebook but selling it as a warm and fuzzy gift to it's 2 Billion users.  

I want to control costs that I have to pay, not get stuck with a 3 month in arrears bill.I advertise at the lower rental amount then include the statement below in my ad and application and let tenants pick. 

The PM company advertises on Craiglist as well as other online platforms.

The repair people know much more than the advertising people and sales people.My mother lives in a large assisted living facility.

@Chris Harkinss McDanielFor the past 18 months I've advertised all showings as 'Open House;' have had three to four different parties in at a time, up to fifteen or sixteen people through at a time and no issues...Def the best way to spend my time-Also change my voicemail message to include details about the unit as well as open house times (also financial qualifications)-Use Postlets in addition to Craigslist & include link to two to three minute YouTube tour of the houseThe Open Houses & voicemail message have made life easier and more productive...good luck!

There are all kinds of companies out there that advertise to help you.

I already did one round of Direct Mail and felt I had to pass up 3-5 deals (listings, lease options) because I was not an Agent so I decided to put that on hold and get my license quick then restart the campaign.