In the STR space, most management companies charge between 15-30% of the gross revenue for their management services. 

@Julian Sage currently I am taking an estimated gross rental income and subtracting out mortgage, taxes, hoa fees, homeowners insurance, utilities, and cable/internet.

But a pool can easily add 30 or 40k to your gross.  

Hello everyone,My name is Steve and at 46 years old, I'm looking to possibly start a STR business and while I've been doing a lot of research, I guess I'm feeling a little lost (or maybe overwhelmed is a better way of describing it).For a little background, I'm currently a W2 employee (and have been always).

Corporate entities do not offer significant protection until you have employees acting on your behalf as agents of the corporate entity and the business can obtain financing without personal guarantees.

Gross Rental Income = Rental Income/month * 122.

You can expect to spend around 10% ($3,000) of your gross income on general maintenance each year.

Myrtle Beach and North Myrtle Beach both have clearly defined zoning maps where STR is permissible, and the business license required to operate a rental is easy to apply for and rather inexpensive... around $250-$450/year depending on gross rents. 

Otherwise, the old school methodology of take 50% of gross rents as your expenses is how investors should look at property, IMO.I do appreciate the shout out.  

They each gross $3k-$4k per month.