It’s a good idea to have both for peace of mind!

Any idea estimate on cost? 

However, building a relationship on a lack of disclosure or a lie isn't probably the best idea, let alone the ethics of the matter.Hope this helps.

This will get you the name on the dog on record designating that specific animal as their ESA.Good idea -- AND ask for additional rent/deposit, unless there is some legislation forbidding it for a properly registered service animal.My humble opinion, all this "emotional support" stuff is simply BS so they can take their precious animals everywhere they go and not have pay extra.

You’ve got the right idea!

I'm struggling with the idea that it is somewhat normal in this market but it does seem like it would be a negative to potential tenants.

Just a good person too if you want to bounce any ideas off her. 

See who gets the most action in your area and almost copy their ad and ideas, and beat their price.

For seasonality, I take into account holidays and local events that might drive demand.I'd be happy to connect for more ideas! 

Certainly not impossible, but the multifamily market (especially for larger properties) is pretty active and below-market purchases, while possible, don't happen as often as they might in the smaller property space.Pro tip:  If you still like the idea of purchase cap rate, use stabilized yield on cost instead.