I'd say your best bet is to visit as many local REIA meetings as possible and talk to as many people you can.

I've heard the name on the news and seen it on the web.

@Michael Lerch I agree, it was harsh, when you were a little kid and started to run in front of a car, I bet your parents spoke harshly, responded quickly with a commanding voice.

I'll bet they would be happy to answer any questions they can.

I've helped a couple of people contest assessed values and didn't make the connection with the Board of Equalization and equalized value.I love the idea of data crunching on large swaths of information and your use of mortgages (I assume you have an appraised value at the origination date) and HPI are also compelling.Although I haven't played around with it much, because our market is small and pretty homogeneous, I bet I could get just as meaningful information using age and square footage (also available on our tax rolls).

I have been getting busier and busier so I have started working on a web site to reduce the time required. 

Sylvia, there are no CIA employees living in Douglas County, I'd bet on it!

Organic means any site visitor that finds your site strictly by doing web searches and clicks on a search result link.  

So best bet then-- a knock on the door could work.

The best bet is to get a good EQ retrofit on your foundation.