@Clinton Holmes Similar to @Deborah B. we set out with intent of serving specific demographics: in our case, students and young professionals.At the moment, our units are ~60% student, 35% young professionals and 5% young families.The most important thing you can do is screen your tenants:  We provide all prospective tenants with an application form which includes a guide explaining our application and tenant screening process and what information must be provided before an application is considered ready for processing.  

As I stated above I took the comps in the subdivision and took 20% right off the top to come up with my MAO which is $63K (there was not a huge number of comps to work with - 5 if memory serves me correctly) ...I thought I was being conservative and do not want to tell a perspective owner "once you fix this place up it will sell for $130K all day long"... because it IS in a unique area, it IS rural and not everyone wants to live this far off the beaten path. 

To get a judgment you have to find them to be able to serve them.

I think it would be a good idea if I included a REI 101 page on the site that would serve as a primer for those who may not be familiar with REI basics.So, what should I include on the page?

As @Joel Owens mentioned, this payment plan of commission would be to serve the mom and pop type tenants, that lease big.

They have an office in Kannapolis which would serve the Charlotte area.

From my prospective from a real estate agent that works for a national wholesaler, the non-refundable deposit serves many purposes.  

Monitor property for occupancy and be ready to move fast to serve former owner with statutory unlawful detainer documentation at first opportunity.

A head shop serves one purpose but if you mention it they will toss you out!

Still, I'd be in favor of getting an assignment, declination to serve and nomination for appointment.