If it is still not sold in a month are they expecting me to get their place on place mats at the local diner and a postcard campaign to the local apartment complexes, hoping that someone who didn't realize they were ready to buy will bite.

Now run the same thing for every postcard saying your rent is due and you are late and the neighbor called to complain about the kid peeing in her yard.The answer to Why is because upon many years of people doing it they found that the lowest they can go and still afford to cover their expenses averages out to about 10% of rent for the area.

Find a neighborhood you'd like to farm and send out postcards offering a free home seller's guide.  

Outsourced cheap postcards.

I'm a newbie mortgage banker and I'm trying to generate leads so I plan on sending out direct mail postcards around my area in Los Angeles.

Is it wise to send out post cards if i don't have a website (squeeze page) to send them to.  

My first five deals I found through postcards.

Referrals, post cards, cold calling, and passing out my business card 1 at a time. 

With those basics now becoming more and more complete, I am eager to begin my first direct mail marketing campaign.I have been reading many BP threads about postcards vs. yellow letters, and they each seem to have their own benefit.  

I've sent out absentee owner postcards and I didn't get the response that I hoped for.