The more you learn and more experience you have the better you will be at quantifying risk and investing appropriately to your risk tolerance.

I could be wrong and that farmland is quantifiable by fertility in some way?

I'm new to REI, so take what I say with a grain of salt.You need to quantify and qualify the amount of risk you're willing to take.

In your presentation, you should express that there's a need and be able to back it up with community demographic data.My recommendation would also be to have a traffic study completed in advance to quantify if any additional traffic that would result from adding apartments into the mix.

Qualify and quantify your risks, then make an educated decision on a deal and do your best to protect your downside.

There is nothing on their report can quantify this, but it's the reality.

That way unequal situations are quantified.   

Not everything can or will have a demonstrable and/or quantifiable ROI, especially in the hospitality business.

You'll take a bit of a tax hit if you sell it, but I think you can quantify that. 

If the CEO says they will have $x of EPS and the profit centers miss some tgts, its not hard to envision a situation where they look to trim costs, risk being an attractive area since humans tend to miss weight fat tailed risk, especially in light of quantifiable certainty. 2.