This search term will more likely attract potential home buyers.As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.Now, what else is this advertiser doing wrong with their ad?

The simplest answer is that it's an asset that retains its value even during inflation periods.

It is expensive but money is not cheap at all nowadays and as others mentioned even getting a LOC against a rental property is a huge score as not many lenders are lending on that product.Question I have is what are you using the $ for and can you earn it back? 

This is a great place to start!

Now, I’m assuming you have an acquisition agent who knows their stuff and that your closing ratio is decent.

Take a look at this ad, which is clearly targeting a keyword that a buyer would use.I know what you’re thinking: “Yeah, I only pay when someone clicks on my ad,” which is true.

Any advice is appreciated.

Our liquid net worth is around $1.1mm; we have an additional $480k in equity in our home and a piece of land we own.

It really depends if that 75k is the whole HELOC, meaning all of your equity.

I know that there is so much still to learn!